Where I Work
Both Carolinas, mountains to coast, from a base in Charlotte. Each market runs on different fundamentals, and I underwrite them differently.
Charlotte added jobs in 2025 at the fastest rate among large U.S. metros, and it absorbed one of the country's biggest apartment supply waves while doing it. With construction starts at their lowest since 2019, the forecasts point back to rent growth. For private investors, the opportunity sits in the towns surrounding the core, and this is where the practice is based.
Cities: Charlotte, Concord, Kannapolis, Gastonia, Monroe, Matthews, Huntersville, Mooresville, Rock Hill, Fort Mill, Indian Land, Chester
Explore this market →Three different engines in one region. The Catawba Valley pairs its manufacturing base with a serious tech footprint: Apple, Microsoft, and Google have put billions into data centers in and around the valley. Boone runs on Appalachian State, which set another enrollment record in 2025 while the terrain keeps housing supply pinned. And the Asheville corridor is rebuilding, with hundreds of millions in recovery funding moving through it.
Cities: Asheville, Fletcher, Hickory, Morganton, Lenoir, Conover, Boone, Banner Elk, Columbus
Explore this market →Toyota's $14 billion battery campus in Liberty, the company's only battery plant outside Japan, opened in late 2025 and is ramping toward 5,100 jobs. That payroll is landing in a metro that still trades well below Charlotte and Raleigh on a per-unit basis, which is exactly the setup private capital looks for.
Cities: Greensboro, Winston-Salem, High Point, Burlington, Graham, Randleman
Explore this market →Raleigh, Durham, and Chapel Hill run on technology, life sciences, and three Tier 1 universities, and the demand is proven: the market absorbed more than 11,000 units in the past year. With deliveries set to fall more than 60% from 2025 levels, the supply story is turning in owners' favor.
Cities: Raleigh, Durham, Chapel Hill, Cary, Apex
Explore this market →The Greenville metro crossed one million people in 2025, and Spartanburg's metro ranked third in the nation for growth last year. BMW's Spartanburg plant, the largest automotive exporter by value in the U.S., anchors the payroll, and the secondary towns around the core still trade at yields the metro itself hasn't seen in years.
Cities: Greenville, Spartanburg, Anderson, Laurens
Explore this market →Columbia runs on the state government, the University of South Carolina's 40,000 students, and Fort Jackson, the Army's largest basic training post. Less boom, less bust, and renter demand that shows up every month. The new kicker: Scout Motors' $2 billion plant in Blythewood, ramping toward 4,000 jobs, gives this steady market a growth engine it has never had.
Cities: Columbia, Lexington, West Columbia, Irmo
Explore this market →Myrtle Beach keeps ranking among the fastest growing metros in America. Wilmington ranked seventh nationally for population growth last year and led North Carolina in job growth. And Charleston's port economy keeps absorbing a record construction wave. The coast runs on different fuel than the inland markets, and it's pulling renters in.
Cities: Charleston, North Charleston, Summerville, Wilmington, Myrtle Beach, Conway
Explore this market →Tell me where it is and what you're weighing. I'll give you a straight read on what it's worth and what I'd do next.
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